Introduction & Context
Challenges, founded in 1982, is one of France’s leading publications for business and financial news. Groupe Perdriel, its parent company, brought me in to lead a full redesign and rebuild of the digital platform, in coordination with its sister publication Sciences et Avenir.
Project Goals
The goal was to modernize the user experience, clarify each brand’s identity online, and provide both publications with their own independent and scalable technical foundations. This included a complete UI overhaul and a rethink of the editorial presentation for digital audiences.
Data Optimization & Platform Improvements
A key part of the project was cleaning up and optimizing the platform’s data flows. We reviewed all existing integrations, removed legacy dependencies, and rationalized the central data hub to improve performance, reliability, and long-term maintainability.
Team Leadership & Project Execution
Over the course of a year, we built and led a cross-functional internal team to manage each stage — from backend redevelopment and content migration to brand repositioning and delivery of the new platforms.
